RBX Active is a fitness apparel brand focused on fresh and affordable gear for everyone. Below are samples of my work from past email marketing campaigns, print collateral for retail stores, and flat lays and photography for social media.
Created using Capture One, Illustrator, InDesign, and Photoshop
Borrowing from the folklore of storks delivering babies, I composed a story to build upon the Nest brand and created packaging for chocolate with mothers of newborns in mind. The story goes…
Nothing will ever be the same again as a mother-to-be prepares to sacrifice her chocolate addiction so her newborn could have a healthy beginning. Noticing the cries of these mothers-to-be, storks from all over the world set out on an epic journey to find the best cocoa beans from the Amazon region. After successfully harvesting the cocoa beans, they deliver them to a skilled chocolatier who then carefully crafts them into fine white chocolate. Mothers with newborns will never have to sacrifice again.
Student work created using Illustrator, InDesign and Photoshop
An editorial design for Wanderer magazine featuring unconventional travel destinations. The cover focuses on captivating readers interested in hidden gems around the world beyond the most popular tourist attractions. The inside spreads are tailored to resemble the look and feel of Industrial Manchester while highlighting their history and attractions.
Student work created using InDesign and Photoshop
Catered to wild swimming enthusiasts, Swim Tribe is an app that builds a database of swimming holes as a community. The app screens focus on features designed for a specific user journey – to discover swimming holes nearby, read reviews, and bookmark the locations to the user’s travel list.
Student work created using Sketch
Combining my favorite childhood Disney character, Winnie the Pooh, and my interest in paper crafts, I redesigned the book cover for The Complete Tales of Winnie the Pooh by A. A. Milne with my interpretation of the stories using card stock paper. The book cover draws from memories of creating elementary school diorama projects, light hearted life lessons, and never ending adventures with friends.
Student work created using InDesign and Photoshop
With more card stock paper available to use, I continued building on my initial creation as a personal side project.
